Our first idea for the Comic Corp ident was to have someone flipping through a comic book, reaching the logo at the end, then to cross-fade that into the actual logo, (bellow, rought visual)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHxlT2ijmJe8UMt0SWbCIc9R5GEdyNQVaY6vR5gUfTmm5xQIX_GKViUVNl-0oQqfJlil4RysI1xLEL0GGZwskJkQCJmGRyDXqSrfqxq-4XYR6bomtMPOSQTs2NWtGyWwHhMHzgEV3xTh0/s400/media+stuff+2+logo.jpg)
-but instead we came up with the three women passing it around instead. The previous idea proved to be difficult in terms of framing and pace. This one was better because it incorporated the idea of women.
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